A TEAM WITH UNIQUE EXPERIENCE
BOB KIRCHOFF
BOB KIRCHOFF
BOB KIRCHOFF
An experienced CEO, passionate about helping family businesses & purpose-driven companies thrive
Vicky Reeves
BOB KIRCHOFF
BOB KIRCHOFF
A leadership & mindset coach, passionate about helping people fulfill their potential & lead with integrity
BOB KIRCHOFF
an engaging business advisor with 15+ years of CEO/President leadership experience
Bob Kirchoff has a passion for helping family businesses and purpose-driven organizations thrive while transitioning leadership across generations.
His background includes guiding a 125-year-old family business through a transition from its 3rd to 4th generation of leadership and leading a member-owned cooperative through a transition from a founding CEO to its 2nd generation of management. As CEO of the world's largest organic brand with $1.2 billion in annual sales, Bob implemented stabilization strategies that resulted in a net income improvement of $48 million in one year, on top of a $50 million reduction in debt and 50% improvement in debt-to-equity ratio during the same time period.
Serving as an advisor on several boards and councils, he has focused on ownership structure, leadership transitions, short and long-term strategy execution, acquisitions and divestiture, and financial sustainability.
Bob's experience has made him uniquely qualified to navigate the interpersonal relationships and challenges that arise in family business dynamics, including: developing a professional board, managing buy and sell agreements, transitioning ownership, and the ups and downs of leading the family business.
Executive Experience
CEO | Organic Valley / CROPP Cooperative [2019-2023]
As CEO of the nation’s largest organic farmer-owned cooperative and one of the world’s leading organic brands, Bob led turnaround strategies resulting in:
- financial improvement, from an annual net loss of $-24M to an income of $24M with a $50M reduction in debt and 50% improvement in debt-to-equity ratio
- improved relationships with key customers, from dissatisfied to Supplier of the Year in 2022
- strengthened connection between organization and owners
From an improved financial position, Bob then led the organization in:
- rediscovering purpose and incorporating an infinite mindset in strategic planning
- reinventing the brand with a consumer movement to advance a mission
- growing and diversifying market share distribution points by implementing risk management supply chain strategies.
Chief Business Officer | Organic Valley / CROPP Cooperative [2016-2018]
After consulting, Bob was hired by the founding CEO of Organic Valley to develop processes and internal alignment within a complex virtual supply chain to assure best practices around fulfillment, cost, and quality. As Chief Business Officer, Bob:
- reorganized supply chain and quality team structures and reporting relationships
- reduced redundancy throughout supply chain
- developed professional purchasing function
- finalized cap ex projects within internal operations
Executive Consultant [2014-2015]
As an executive consultant for Organic Valley, Bob oversaw the acquisition of a processing facility, strategically managed distribution, hired logistics leadership, and led a turnaround for the subsidiary Organic Logistics. Additionally, Bob oversaw the Cumberland Project and strategic transportation projects.
President | Agropur-Division Natrel [2009-2014]
Following the acquisition of Schroeder Milk Co., Bob served as an executive team member of this Canadian Montreal-based cooperative with $4B in annual sales.
- Oversaw $200M+ division of Agropur running US fluid milk operations
- Improved EBITDA 4x
- Worked within the M&A corporate team evaluating and executing strategic deals
CEO & President | Schroeder Milk Co. Inc. [2004-2008]
As CEO and president, Bob led a 4th generation family business established in 1884.
- Navigated transition from 3rd to 4th generation of leadership
- Guided development and recruitment of a robust board of directors with 5 external advisors from top executive levels in CPG, dairy, banking and retail
- Executed significant changes in core strategies to drive growth and income
- Increased revenue 2x and EBITDA 3x
- Led significant strategy shift to expansion of facility and capabilities into value added production and significant cap ex investment
- Guided leadership team and board in the sale of business to Agropur in 2008, at multiple well above market averages
Boards & Leadership Councils
Board advisor | Bay and Bay Transportation [2012-current]
Board member | IDFA Fluid Milk [2019-2023]
Board participant | Organic Valley / CROPP Cooperative [2016-2022]
Board advisor | Citrus Systems Inc. [2014-2017]
Board member | Schroeder Milk Co. [1998-2008]
Board member | DQCI [1995-2002]
Member | McDonalds Supplier Council [1994-2000]
Member | University of St. Thomas Family Business Institute [1994-2000]
VICKY REEVES
Leadership & mindset coach
Vicky is known for her unconventional approach to challenging ideas with honesty, humor, and grounded idealism. With a unique and nuanced perspective, she tends to find clarity in chaos and shine a light on deeper meaning, while relentlessly pursuing human growth for herself and others.
Before becoming a leadership coach, Vicky spent 15 years working with business and non-profit executives on organizational vision, strategy, communications, and governance. Her experience ignited a passion for lifting up leaders who are authentic, bold, and kind.
A few highlights from the journey that got her here:
Vicky's fascination with the human experience led her to pursue a B.A. in Psychology from Southwestern University in Georgetown, Texas. After college, she spent several years traveling the world, practicing meditation and learning about mind through Buddhism. Vicky attended and organized over a hundred short courses on meditation throughout the U.S. and Europe, and studied philosophy and Tibetan language at a Buddhist institute in India. For ten years she lived in a meditation retreat center in Wisconsin, supporting the center's activity and publishing books for an internationally recognized meditation teacher.
Throughout that time, she also spent more than a decade in the corporate business world, frequently challenging the status quo while navigating the power dynamics within different hierarchical structures. She gained insight into the incredible potential of humans united by a shared purpose and trust, along with the limitations of those divided by mistrust and self-preservation.
Along this journey she tried impossible things and experienced impossible results. In addition to immense joy and success, she also made her way through anxiety, depression, and burnout.
All of her life experience has led her to the strong conviction that we have unlimited potential, as individuals and as humanity, and to fulfill it, we need more authentic leaders in the world.
After a year of working with a mentor coach and training with the Institute for Professional Excellence in Coaching (iPEC), Vicky began coaching executive business and government leaders, specializing in stress reduction, conflict resolution, and leading with integrity.
To further her skills in helping people uncover their innate wisdom, she's also studying a psychotherapeutic approach called Compassionate Inquiry with Dr. Gabor Maté. A world-renowned medical practitioner, Maté is highly sought after for his expertise on addiction, trauma, childhood development, and the relationship of stress and illness.
VIcky is a seventh-generation Texan and mother of a delightful young girl. She currently lives in rural Wisconsin and travels often to Minneapolis and Austin, her hometown and home of many people she loves.